![]() That’s why collecting and optimizing videos for such keywords can significantly raise their chances of fighting for a place in Google’s organic search results. In fact, about 20-40% of YouTube traffic will be generated from organic search. I’m sure you quite often notice YouTube videos appearing among Google’s result pages for particular keywords. Google Trends also comes in very handy when you’ve come up with a list of keywords and want to compare them against each other popularity-wise. To make the tool provide you with YouTube-specific data, you just need to switch from the Web Search option to YouTube Search.īesides giving you an understanding of what’s trending in your niche at the moment, the tool shows you how the monthly number of searches changes over time and estimates keyword popularity in a certain geographical area. Google Trends is also a brilliant tool for analyzing search trends and comparing keywords according to their popularity. ![]() What’s more, with the help of YouTube autocomplete feature, you can collect a wealth of ideas for future videos. You can also head over to the most popular videos that are similar to yours and copy the keywords they are optimized for. This method is exceptionally useful as it lets you collect keywords that people actually type into YouTube. Analyze Search TrendsĪnother way to enrich your keyword list with powerful target phrases and get an idea of search trends in your industry is to utilize YouTube’s autocomplete feature. ![]() The tool supplies you with tons of keyword variations along with their competitiveness rates based on the seed terms you type in. One of the most reliable tools for this activity is Google Keyword Planner. At this step, you need to find the most relevant keywords for your niche and keywords that users tend to use while searching for a product or service similar to yours. Just like with many other things in SEO, video optimization starts with thorough keyword research. ![]() Worker smarter, not harder is the approach you should take when it comes to marketing. Step 1: Carry Out YouTube Keyword Research
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